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Brandwell Creative

How to Deliver a Brand Correctly

02.08.12

Too often, designers deliver an unfinished product when it comes to logo and branding development. I have seen many a logos come across my own computer screen that a client had received from a past designer. Rarely is the logo in a usable format, often times being too low resolution, pixelated when being used for print or sometimes where fonts are not outlined and the logo does not render properly. more

Book Recommendation: Mobile First

01.23.12


Mobile First by Luke Wroblewski
The title alone says says it all - everything you need to know about the philosophy of designing for Mobile First. This book isn’t just an approach or strategy for designing for mobile platforms first, it’s a mindset, a philosophy and a must for evolving User Interaction design. more

Why Your Website Could Be Hurting Your Business

11.29.11


Carpenters have been building and crafting homes for thousands of years. Sure, technology has played a strong role in making homes bigger, stronger and more structurally sound, but, in the end, a house is four walls and a roof. The carpenter uses his tool box to build that home; hammer, saw, nails, etc. yet, what his imagination and effort allow him to create with those tools is entirely up the him.
more

Branding Is Not a Logo. It’s a Program.

10.25.11

I know that in recent years there have been a lot of designers expressing their feelings on “do-it-yourself” logo websites very public, me included. I really cringe when I see companies out there like LogoGarden or LogoMaker.com taking a craft and exploiting it like it’s “just that easy”. more

This isn’t your mother’s world wide web anymore

06.01.09


Websites are no longer static pages where you simply dump content on a server and wait for your audience to find it. It hasn’t been that way for years now. These days, the web is more of a non-stop content stream where ideas, thoughts, ways of working and intelligent thought processes are dreamed up and worked through. The web is a thriving cornucopia of ideas, data and conversation. There is no other vehicle or platform that can deliver the power of knowledge like it. more

What’s the Big Idea?

05.05.09


Almost any successful company starts as an idea in some shape or form. You can think of them as dreams, long shots or even imitations. But at the very core, the essence of what a company truly is starts with an idea. And as we all know, people judge which ideas are best with their dollars. more

Building a Brand with a Point of View

04.01.09

One-on-one speech is the easiest and most common form of communication. Without it, all you have left to communicate are images and words. Pretty simple when you break it down. But what happens when you’re not fully utilizing your opportunity to be heard, to be understood and sold? more